Introduction to E-Recruiting with Tips and Tools

In this article, we will focus on so-called e-recruiting, meaning recruiting using digital channels and with digital tools.


Recruiting summarizes the activities that help a company attract new employees. Applicant management in the digital world is often also referred to as e-recruiting.

What Does Recruiting Mean?

Recruiting is the process of finding suitable employees for a company. The aim is to cover personnel requirements quickly and lucratively with qualified employees.

There is the option of internal recruiting – in this case, existing employees are recruited for open positions. The more common measure, however, is external personnel marketing, in which employees are recruited outside the company.

In this article, we will mainly focus on so-called e-recruiting, i.e., searching for applicants* via digital channels and with digital tools.

Which E-Recruiting Channels Are There?

Social Media

Social media recruiting is on everyone’s lips. And that’s no coincidence because you can now reach many exciting target groups via social media. Not only young people, but also professionals of all ages can be found in the countless networks and portals.

For a brief overview of the various channels, see the encyclopedia article on active sourcing.

Mobile Recruiting

One of the strongest technological influences on society in the last 10 years has been the spread of smartphones. For applicant management, this means addressing smartphone recruiting. One obvious change is that content such as job ads can be accessed via smartphones/tablets. Application processes over the phone has also become an important part of what modern candidate search is all about.

Online Job Boards

Anyone actively looking for a job quickly ends up on an online job board. This is because companies publish job advertisements on them. A job board works like a marketplace, where people searching are matched with open positions via the job ads. This usually works via a search function by job title or skills as well as a restriction to the place of work.

Online job boards are plentiful. In addition to the large general portals, there are also many exchanges that specialize in individual industries or professions. In the meantime, you can also find job advertisements in the Google search, which Google summarizes for the searcher in an overview.

What Are the Best Recruiting Tools?

Recruiting tools come in different categories, depending on the field of application. There are applications that help to find employees (e.g. with active sourcing), then programs to retain employees (e.g. onboarding tools) and in personnel management also the management of employees with personnel files, working hours, wages etc..

  • Finding employees
  • Retaining employees
  • Managing employees

How Does Digital E-Recruiting Work?

Digital recruiting refers to all the tools and methods used to find new employees via the Internet and digital tools. In addition to the social networks and social media in general, as well as online job boards, mobile recruiting is also increasingly coming to the fore due to the widespread use of smartphones. Here, for example, there are recruiting apps that enable a new form of finding employees.

What Are Today’s Challenges?

It is not easy to follow the latest trends continuously. To serve the personnel needs of one’s own company in a constant changing environment. It is very important to set up clear recruiting processes and find suitable strategies. In this way, suitable candidates can be quickly recruited for the company.

HR software helps to map such processes digitally. In the end, less time can be spent on the process which leaves much more time for the exciting applicants. This sets the focus on people and not on organizational weight.

Test Our E-Recruitment Solution from Hrlab

HRlab as a holistic HR software allows to build up recruiting processes in a very individual and data protection compliant way.


We would like to point out that our website provides non-binding information, which under no circumstances constitutes legal advice. This also, and especially, applies to topics within the sphere of legal HR advise. The content of this contribution cannot and is not intended to replace individual and binding legal advice. For this reason, all information provided is without guarantee of correctness and completeness, but always researched with the utmost care.

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