Employer Branding: Retain & Attract Talents

In order for a company to remain competitive in the war for talent, it is important to differentiate itself from the competition, thus being perceived as an attractive employer.

What's behind an employer branding strategy?

Specific employer branding measures

Tips for a successful employer branding

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HRlab Employer Branding: Retain & Attract Talents

Employer Branding Measures

Building an employer brand is a multi-stage process and should always be approached holistically. Firstly, it's essential to understand how your company is currently perceived externally and internally. It's worthwhile to examine platforms like Kununu and actively incorporate feedback from these platforms into this step.

Additionally, you should gain an overview of the current structures: Who holds leadership positions, how can employees contribute, and is there an infrastructure for appreciation? How do your recruitment processes operate, and even a step before that: Who are you really targeting with your job postings?

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